TWICE Net Worth: Members Earnings & Brands

TWICE net worth has grown into one of the most talked-about topics in the K-pop world, and for good reason. Since their debut in 2015 under JYP Entertainment, this nine-member South Korean girl group has built a financial empire that stretches far beyond music. From sold-out world tours to high-profile luxury brand collaborations, TWICE has proven that their influence goes well beyond the stage. Their combined net worth, fan following, and individual earnings make them a force to be reckoned with in the global entertainment industry.

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What Is TWICE’s Combined Net Worth?

According to a 2022 report by South China Morning Post, TWICE has a combined net worth of approximately US$35 million. This staggering figure placed them among the top five richest K-pop groups of that year, sharing ranks with legendary acts like BTS, BLACKPINK, TVXQ, and EXO. The girl group’s financial success is largely driven by their group activities, brand endorsements, world tours, and the individual ventures of each member.

Unlike many K-pop acts that focus heavily on solo outings, TWICE has always prioritized group activities, which has allowed their collective brand value to grow manifold. Their music catalog, which includes massive hits like Cheer Up, Likey, What is Love, and Talk that Talk, has racked up billions of streams globally, contributing significantly to their royalty earnings.

Their 2016 single Cheer Up was a turning point that cemented their name in the K-pop space. From there, the group went on to achieve historic milestones, including becoming the first K-pop girl group to hold a Japan dome tour and landing top spots on the Billboard global charts. Each of these achievements added millions of dollars to their growing net worth.

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TWICE Brand Collaborations and Endorsements

One of the biggest contributors to TWICE net worth is their portfolio of brand collaborations. The group has worked with some of the most recognizable names in the luxury brand and cosmetic brand space. In 2019, the girls became brand ambassadors for Estee Lauder, one of the most prestigious beauty brands in the world, and held this role until 2021.

Their collaboration with the Japanese sports drink Pokari Sweat was equally impactful. The brand’s sales reportedly jumped from US$101 million to US$121 million during the three years TWICE led their campaigns, proving just how powerful their brand influence really is. In 2022, they also became the brand ambassador for Japanese haircare brand Lux, further expanding their presence in the beauty and wellness industry.

Beyond beauty, TWICE partnered with game companies like Nexon Korea for their MMORPG Elsword and Efun for the game Dragon Xeneration. These diverse brand collaborations reflect the group’s wide appeal across different industries and demographics.

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TWICE Members Net Worth and Individual Earnings

While TWICE shines brightly as a unit, each member also brings her own unique set of talents, endorsements, and ventures that contribute to their individual earnings. Below is a detailed breakdown of what each member brings to the table.

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Sana

Many industry reports suggest that Sana is the wealthiest member of TWICE. Her journey as a solo artist began when she released a cover of Sotsugyou, a track by Japanese band Kobukuro, making her the first member to release a solo single. In 2021, she also dropped her solo photobook titled Yes, I am Sana under the JYP Entertainment banner.

Sana’s songwriting credits have also played a role in boosting her royalty earnings. She co-wrote several TWICE tracks including Conversation, Do What We Like, Turn It Up, and Shot Thru the Heart. These credits ensure a steady stream of passive income on top of her performance and endorsement earnings.

On the brand side, Sana was selected as one of the faces for Prada’s Holiday 2021 collection, making her one of the few K-pop idols to be associated with such an iconic fashion brand. She also modelled for skincare brand A’pieu alongside fellow member Dahyun, and represented beauty brand Wakemake in 2022. All of these brand collaborations have significantly contributed to her massive individual earnings.

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Tzuyu

The only Taiwanese member of the group, Tzuyu is considered the second-richest member of TWICE. She first gained widespread recognition when she became the face of LG U+ Dualphone Y6 from 2015 to 2016. She later partnered with LG U+ LTE Video Portal alongside members Nayeon and Jeongyeon, further strengthening her presence in the brand endorsements space.

Tzuyu has also worked with South Korean clothing brand ZOOC and Japanese cosmetic brand Visee, both of which have boosted her profile in the fashion and beauty world. Like Sana, she released her own photobook titled Yes, I am Tzuyu under JYP’s banner. Her consistent presence in high-value campaigns makes her one of the most commercially successful members of the group.

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Nayeon

TWICE’s lead vocalist and lead dancer, Nayeon made history as the first member to officially debut as a soloist. Her 2022 mini album IM NAYEON debuted at number 7 on the Billboard Top 200 Albums chart, making her the first South Korean soloist to break into the top 10. The title track POP also broke several streaming and chart records, elevating her profile both within and outside the K-pop world.

Nayeon’s solo endorsement journey started with skincare brand Biotherm, and she has since been regularly seen in Louis Vuitton campaigns on social media. Her most significant deal came with Givenchy Beauty, where she represents the luxury brand’s makeup and perfume categories. These solo endorsements, combined with her songwriting credits for tracks like F.I.L.A, Baby Blue Love, Depend on You, and Make Me Go, have added substantial wealth to her net worth.

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Jeongyeon

Jeongyeon’s contributions to TWICE go beyond performing. Her songwriting credits for tracks like Love Live, Sweet Talker, and LaLaLa have ensured she earns royalty earnings from the group’s music catalog. She also co-hosted the popular South Korean music program Inkigayo alongside her sibling in 2016, and the duo won the Newcomer Award at the 2016 SBS Entertainment Awards.

Jeongyeon also appeared in Muscle Queen Project, a fitness-focused dance show on KBS, further expanding her presence on screen. While she faced health challenges that required her to take breaks in 2020 and 2021 due to panic and anxiety, she made a strong comeback in early 2022 and has remained an active contributor to the group’s success ever since.

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Momo

Known as TWICE’s official dancing machine, Momo Hirai began her entertainment career as early as 2008 when she appeared in a music video for Lexy. Since joining TWICE, her individual earnings have been boosted by a string of notable solo endorsement deals.

Her first solo collaboration was with MET Tathione, a Filipino skincare brand. In 2022, she was appointed as the official muse for cosmetic brand Wonjungyo, which is owned by TWICE’s own makeup artist. That same year, she became the brand ambassador for Onitsuka Tiger in the Asia Pacific region, one of her biggest brand collaborations to date.

Momo has also co-written several TWICE tracks including 21:29, Love Foolish, Hot, and Shot Thru the Heart. These songwriting credits add to her royalty earnings and reinforce her role as a creative contributor within the group.

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Jihyo

As TWICE’s group leader and main vocalist, Jihyo commands immense respect both within the group and across the K-pop space. Her first solo endorsement after the group’s debut was with The Body Shop’s Sharing Campaign in 2021. She followed in the footsteps of Sana and Tzuyu by releasing her own photobook titled Yes, I am Jihyo under JYP Entertainment.

Beyond group activities, Jihyo has released two original soundtracks in 2022, including Stardust Love Song for tvN’s Twenty-Five Twenty-One and I Fly for SBS’s Today’s Webtoon. She also collaborated with Ben and Apink’s Eunji on the single The Reason Why I’m Beautiful, which performed well on various music charts.

Her songwriting credits include popular TWICE tracks like Up No More, Girls Like Us, Get Loud, and Sunset. Most recently, Jihyo was announced as the brand ambassador for South Korean cosmetics brand Milk Touch, a collaboration that has generated significant buzz among fans.

Mina

Beloved by fans as Black Swan for her extraordinary ballet skills, Mina is one of the most graceful performers in the group. While she took a 10-month hiatus between 2019 and 2020 due to onstage anxiety, she returned in February 2020 and has continued to be an active and valued member of the group.

In terms of brand endorsements, Mina was selected as the muse for South Korean luxury fashion brand Metrocity, a collaboration that was widely praised by fans. She was also chosen by Japan’s leading cosmetic brand SK-II as their Next Generation Brand Ambassador. Their campaign titled PITERA and Me garnered significant attention both locally and internationally, cementing Mina’s status as a credible face for luxury brand campaigns.

Dahyun

South Korean singer and rapper Dahyun has expanded her individual earnings through a combination of television appearances, songwriting credits, and brand endorsements. She has appeared in multiple South Korean television programs including Real Man, Weekly Idol, and Battle Trip alongside Tzuyu and Chaeyoung. She also served as host for the Idol Star Athletics Championships, further building her presence as a TV personality.

Dahyun has co-written TWICE tracks like Gone and When We Were Kids, adding songwriting credits and royalty earnings to her portfolio. Her brand endorsements include past associations with A’pieu and Lemona. Most recently, she made headlines after appearing at Michael Kors’ New York Fashion Week show, sparking widespread speculation among fans about a potential full brand collaboration with the iconic fashion house.

Chaeyoung

Rounding out the nine-member lineup is Chaeyoung, who stands out as one of the most creative members of the group. She became the first TWICE member to compose a full track with How U Doin, showcasing her abilities as a songwriter and composer. She also has songwriting credits for Basics and Celebrate, further adding to her royalty earnings.

Chaeyoung has shown her versatility by appearing as a featured artist on Alone by Cheeze and Justin Bieber’s Off My Face, both of which helped expand her global recognition. She also appeared in the 2019 television show Battle Trip, adding to her screen credits. Her creative output within and outside of TWICE continues to grow her individual profile and net worth over time.

How TWICE Built Their Financial Empire

The story of TWICE net worth is not just about individual earnings or brand endorsements. It is a story of consistent hard work, strategic group activities, and smart positioning in the global entertainment market. JYP Entertainment has played a key role in guiding the group’s brand partnerships and ensuring that each member gets opportunities to shine individually while keeping the group’s identity intact.

Their music, spanning from bubbly pop anthems to mature R&B-influenced tracks, has given them longevity in an industry where many acts fade after a few years. Their global fan following, known as ONCE, continues to support them through album purchases, concert tickets, and merchandise, all of which contribute to the group’s overall financial health.

From their Japan dome tour to their sold-out world tours across North America, Europe, and Asia, TWICE has demonstrated time and again that their fanbase is not limited by geography. These tours generate tens of millions of dollars in revenue each year, making live performances one of the most significant pillars of their income.

What Makes TWICE a Dominant Force in K-pop?

What sets TWICE apart from many of their contemporaries is their ability to balance group activities with individual growth. Each member has carved out her own niche, whether through solo debut projects, brand ambassador deals, songwriting credits, or television appearances, without ever overshadowing the group as a whole.

Their presence in the luxury brand, cosmetic brand, and fashion brand space is a testament to how far K-pop idols have come in terms of global commercial appeal. Labels and brands no longer see K-pop stars as a regional phenomenon. They see them as global ambassadors capable of driving significant sales and brand awareness across international markets.

TWICE’s combined net worth of US$35 million is an impressive figure, but it only tells part of the story. The real measure of their financial success lies in the sustained growth of each member’s individual earnings, the diversity of their brand collaborations, and the unwavering loyalty of their global fan following.

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